(BALTIMORE, MD) — (August 11, 2017) — The mystery deepens for Batman and his allies in Scott Snyder, James Tynion IV, Andy Kubert, Jim Lee, and John Romita, Jr.’s Dark Days: The Casting #1 from DC Entertainment, the prelude to their Dark Nights: Metal event and the best-selling comic book of July 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was July’s top publisher with a 36.89% dollar share and a 39.53% unit share. DC Entertainment was second in July with a 26.94% dollar share and a 31.15% unit share. In third was Image Comics with an 11.47% dollar share and a 9.73% unit share. In fourth was IDW Publishing with a 3.83% dollar share and a 3.26% unit share, followed by Dark Horse Comics with a 3.40% dollar share and a 2.55% unit share.

DC Entertainment had three titles among the top ten. In addition to Dark Days: The Casting #1, Tom King and Mikel Janin’s Batman #26, the second chapter of “The War of Jokes and Riddles,” ranked #3 and King and Clay Mann’s Batman #27, the third chapter in the storyline, ranked #4. Marvel Comics had six titles in the top ten, led by Charles Soule and Jim Cheung’s Astonishing X-Men #1 at #2, followed by Nick Spencer and Leinil Francis Yu’s Secret Empire #6 at #5, Spencer and Andrea Sorrentino’s Secret Empire #7 at #6, Jason Aaron and Salvador Larroca’s Star Wars #33 at #7, Cullen Bunn and Dalibor Talajic’s Deadpool Kills the Marvel Universe Again #1 at #8, and Brian Michael Bendis and Sara Pichelli’s Spider-Men II #1 at #10. Image Comics rounded out the top ten with Robert Kirkman and Charlie Adlard’s The Walking Dead #169 at #9. Among the premier publishers, Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #5 was their top book at #94, while IDW Publishing’s Teenage Mutant Ninja Turtles/Usagi Yojimbo One-Shot was the publisher’s top ranked book at #145.

Monstress Volume 2, the second volume in Marjorie M. Liu and Sana Takeda’s steampunk meets kaiju series from Image Comics, was July’s best-selling graphic novel. Image Comics had three titles total among the top ten, including Curse Words Volume 1 at #4 and Black Science Volume 6 at #9. Oni Press’ Rick and Morty Volume 1 returned to the top ten at #2 for the month. Marvel Comics’ Star Wars Volume 5: Yoda’s Secret War ranked #3. DC Comics had two titles in the top ten: The Flash Volume 3: Rogues Reloaded ranked #5 and Batman/Teenage Mutant Ninja Turtles ranked #7. Dark Horse Comics had two titles in the top ten as well; The Legend of Korra Volume 1: Turf Wars Part 1 ranked #6 and Serenity Volume 5: No Power in the ‘Verse ranked #10. IDW Publishing’s Batman/TMNT Adventures ranked #8 for the month.

Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 47, the latest edition of the venerable comic book resource, was the best-selling book of July; the softcover edition ranked #1 for the month, the hardcover edition ranked #2, and the spiral-bound Big! Big! edition ranked #8. BOOM! Studios’ Jim Henson’s The Dark Crystal Tales ranked #3 for the month. Dark Horse Comics’ Lead Poisoning: The Pencil Art of Geof Darrow, an art book devoted to the work of the artist behind Hard Boiled and Big Guy and Rusty the Boy Robot, ranked #4.

A fan-favorite video game character, Princess Zelda, was brought to life by Good Smile for their Legend of Zelda: Princess Zelda Figma, the best-selling toy product of July. DC Collectibles had three products among the top ten: the Superman: The Animated Series: Superman & Lois Lane Action Figure 2-Pack ranked #3, the DC Designer Series: Wonder Woman by Adam Hughes Statue ranked #4, and the Harley Quinn: Black, White, and Red Statue by Terry Dodson ranked #7. Diamond Select Toys also had three products in the top ten: the Marvel Gallery: Gwenpool PVC Figure ranked #6, the Marvel Gallery: Classic Iron Man PVC Figure ranked #9, and the Batman 1966: Shakespeare Head Bust Bank ranked #10.

WizKids/NECA celebrated the fifteenth-anniversary of the debut of the HeroClix miniatures game with the DC HeroClix: 15th-Anniversary Elseworlds Booster Brick, the best-selling game product of July. IDW Publishing had two products in the top ten: the perennial best-selling Machi Koro Card Game at #6 and the King of Creepies Game at #9.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The category tables in this press release are ranked by units sold by Diamond to its accounts for the comic books, graphic novels, and books categories and by the dollars invoiced by Diamond for the toys and games categories.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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