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Mattel to launch its own film divison

Mattel throws their hat into the world of cinema as they announce Robbie Brenner will head up their film division


I hope Dolph Lundgren still has his He-Man costume in his closet because it might be time for him to bust it out once more. Of course that isn’t going to happen, but one I can wish, right?

Earlier today, Variety reported Mattel Inc. is creating Mattel Films, a new division that will produce films based on its globally recognized franchises like He-Man and Masters of the Universe, Barbie, Hot Wheels, and Max Steel.

Robbie Brenner, the producer of the Dallas Buyers Club has been chosen to head up the Mattel Films division as the executive producer. She will report to Ynon Kreiz, Mattel’s new chairman and CEO.

“Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” said Kreiz. “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.”

Brenner has an impressive resume including an Oscar nomination for best picture for Dallas Buyers Club and in 2018 her film Burden was a Sundance Film Festival audience award winner. She was the president of production at Relativity Media, ran the classics division at Davis Entertainment, and held senior VP roles at Miramax and 20th Century Fox.

Mattel Films has some catching up to do as rivals Hasbro and LEGO have already carved out their place in the film world. LEGO has hit success with The LEGO Movie and The LEGO Batman Movie, while Hasbro has earned 4.4 billion worldwide with the success of the Transformers movies.


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