WWE has announced a partnership with Endeavor Audio to create a podcast network that will feature content and series focused around WWE superstars past and present.
“Storytelling is at WWE’s core, and we are eager to add the audio genre to our portfolio,” said WWE Advanced Media executive vp Jayar Donlan. “Partnering with Endeavor Audio, an expert in podcasting, will enable us to provide our fans with unique content and reach new audiences across the platform.”
WWE has an existing working relationship with Endeavor Streaming, in which the streaming company’s technology is used to help power the backend of the WWE Network. Brie and Nikki Bella, two retired WWE superstars, work with Endeavor audio on their wildly popular podcast, The Bellas Podcast.
“We’re always looking to pair dynamic content with the best formats for listeners,” said Endeavor Audio senior vp Moses Soyoola. “Through our new partnership with WWE, we’re looking forward to tapping into their iconic event portfolio and talent base to create compelling audio content for their fans.”
Further information around the podcast lineups will be made available at a later date.