News

Is KB Toys rising from the dead?

That’s right, KB Toys that closed over 1,000 stores back in 2009 is putting a plan together to make an incredible comeback.

David Hildebrand

March 19, 2018

As we wait to hear if the bid submitted by MGA Entertainment CEO Issac Larian goes through to buy up the Canadian division Toys ‘R’ Us and possibly 200 stores in the United States as well, a well-known contender has thrown its hat back into the ring. That’s right, KB Toys that closed over 1,000 stores back in 2009 is putting a plan together to make an incredible comeback.

Ellia Kassoff of Strategic Brands, LLC. issued this statement today via Linkedin:

As some of you know, our company Strategic Marks, LLC has acquired KB-Toys about a year ago. During that period, we had been working on several models to resurrect the “Great American Toy Store” and to make sure the stores can compete with Toys R Us, other brick and mortar stores as well as on-line retail.

Well, with the demise of Toys R Us, this week, we have now accelerated our business plan and hope to have our stores up and running before Christmas. We’re in discussions with many of the toy manufactures, as we try to find out the best way to support them and the 20% loss of the US toy market due to the Toys R Us liquidation. We believe we will have the infrastructure in-place and [hopefully] save the toy industry. If you are a toy manufacturer or distributor, or ex KB Toys associate, please feel free to call us at: 949-424-1664 or email us at: info@kbtoysstore.com. We hope to help the industry and at the same time resurrect the amazing KB Toys name!

So, does KB Toys have what it takes to make a big comeback? The retail world has changed drastically since they closed back in 2009. They now have to face WalMart, Target, and Amazon. Sound off in the comments and let us know what you think! And stay tuned as new details are released.