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McFarlane Toys acquires license to produce DC action figures

The two companies have agreed to a three-year licensing deal.

McFarlane Toys and DC Comics announced today that they’re partnering to produce a line of 6″-12″ “ultra-posable actions figures,” accessories, and vehicles. McFarlane has been granted a three-year license to produce the figures and collectibles. The news comes on the heels of yesterday’s announcement from McFarlane that they will also be producing a line of Harry Potter action figures. Warner Bros. is the parent company for both DC and Harry Potter.

For fans of the toy industry the news will come as a bit of a surprise as it was announced in December that Spin Master was granted a license to produce action figures for DC. Reports tell us that Spin Master’s license will be directed towards producing figures more friendly towards mass market sales, while McFarlane will focus on higher-end collector’s items.

2019 will see the last of DC’s figures produced by Mattel, as they no longer hold the license for DC toys and collectibles. Mattel was the primary producer for DC for many years.

Fans can expect to start seeing figures out of McFarlane in 2020. You can view the full press release below.

Tempe, Ariz., – February 12,  2019, 2019 – Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces. Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6″ – 12″ ultra-posable action figures, corresponding accessories and vehicles branded DC Multiverse.

“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”

The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020.  Fans of both McFarlane Toys and DC can check www.mcfarlane.com and the McFarlane Toys social media channels for updates and news, www.mcfarlane.com; www.instagram.com/mcfarlane_toys_official; and www.facebook.com/mcfarlanetoys.

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