Despite a tumultuous experience surrounding last week’s Crown Jewel event in Saudi Arabia, resulting in Superstars spending an extra day in the country amid rumors of a financial dispute between Vince McMahon and the Saudi government, WWE has announced today an expansion of their partnership with the Saudi General Entertainment Authority.
WWE sent out the following press release today:
For Immediate Release
WWE® AND THE SAUDI GENERAL ENTERTAINMENT AUTHORITY EXPAND EVENT PARTNERSHIP
STAMFORD, CONN. and RIYADH, SAUDI ARABIA, November 4, 2019 – Following the historic Crown Jewel event in Riyadh, WWE (NYSE: WWE) and the Saudi General Entertainment Authority (GEA) have expanded their live event partnership through 2027 to include a second annual large-scale event. WWE and GEA also continue to work towards the completion of a media agreement in the MENA region.
This long-term partnership demonstrates WWE and GEA’s commitment to bring sports entertainment to the region and supports Saudi Arabia’s Vision 2030.
It is unclear how this expands the partnership, as the deal announced back in 2017 was always reported to be a ten year deal for 20 shows, but regardless, the timing of this press release squashes any hope that WWE may have been looking for a way out of the deal. Unfortunately for many who oppose WWE’s partnership with the Kingdom of Saudi Arabia, it doesn’t look like it’s going anywhere for a long time.